Tuttle Plastic Surgery Case Study

Tuttle Plastic Surgery

Creating a website and digital marketing plan for a renowned plastic surgeon opening her new practice.

Background

Tuttle Plastic Surgery is a plastic surgery practice, started by Dr. Sue-Mi Tuttle. I was tasked with creating a logo, brand kit, website, and digital marketing strategy for Dr. Tuttle.

Results

The primary objective of the website and digital marketing efforts is to drive in-person consultations. We’ve incorporated web forms throughout the site to capture consultation requests. We’ve seen some impressive results since launching the site and campaigns in May 2024.

Number of consultation requests by month

+59%

Average month-to-month increase in consultation requests

19

Average number of consultation requests per month

355

New users to the website per month (on average)

7.16%

Percent of site visitors who request a consultation (Industry Average: 2.3%)

The Story

The project began by establishing the brand. Dr. Tuttle was starting her new practice and needed a logo, color, palette, typography, illustrations and more. This was a highly collaborative process that went through multiple iterations.

Once we established her brand, it was time to build the website. The primary objective of the site was to serve as a place for people to get in touch for consultations. To start, we published just a few pages, including the home, about, contact, and mommy makeover pages.

After publishing a few key pages, we began running a Google Ad campaign to the mommy makeover page. Over the past 8 months, we’ve added 11 new pages and ran 5 different Google Ad campaigns. We also started a monthly newsletter and blog.

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